OPERION — Seller PATH

How Operion Converts Listing Leads for Modern Brokerages

Listing opportunities are the lifeblood of every brokerage — yet most listing leads die early due to:

  • slow follow-up 
  • agents hesitating to call 
  • inconsistent touchpoints 
  • lack of long-term nurture 
  • forgotten FSBOs & expireds 
  • old leads sitting untouched 
  • sellers needing time before listing 

Operion transforms this chaotic process into a consistent appointment engine.

How the Seller Path Works (Brokerage Level)

1. Capture Every Seller Lead

Seller leads come from:

  • Facebook seller ads 
  • Home valuation tools 
  • Website traffic 
  • FSBO lists 
  • Expireds 
  • Direct mail response 
  • Referral networks 
  • Past clients 
  • CRM imports 

Operion tags and assesses every lead automatically.

2. Instant Seller Engagement

AI Agents send:

  • home valuation answers 
  • next-step guidance 
  • neighborhood insights 
  • questions about condition 
  • timeline & motivation prompts 

The goal is simple: 

Start the conversation immediately.

3. Operator Qualification

Operators then:

  • establish rapport 
  • identify seller motivation 
  • uncover reasons for moving 
  • determine urgency 
  • handle objections 
  • nurture hesitant sellers 
  • revive cold seller leads 
  • prepare them for listing appointments

This is something agents almost never have time to do consistently.

4. Listing Opportunity Preparation

Operion helps the seller understand:

  • pricing strategy 
  • timing strategy 
  • pre-listing improvements 
  • showing readiness 
  • repair considerations 

This creates warm, informed sellers before the agent ever speaks to them.

5. Agent-Ready Listing Appointments

Operion schedules:

  • listing consultations 
  • in-home appointments 
  • virtual meetings 

Each appointment is fully pre-qualified, saving your agents hours of prep and follow-up time.

The Outcome for Brokerages

  • More listing appointments 
  • More revived seller leads 
  • More FSBO & expired conversions 
  • More repeat & referral listings 
  • Cleaner seller pipeline 
  • Less agent overwhelm 
  • Higher listing-to-lead ratio 

The Seller Path gives brokerages a systematic, reliable method for generating listing appointments from ANY volume of leads — new, old, warm, or cold.

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